Pilgrim Notes

Reflections along the way.

Customer Service Award

Last week I ran out to find a digital audio cord to connect my Airport Express to the stereo. Since CompUSA has a Mac section, I ran by there. No success. Plenty of Mac stuff. In fact, plenty of Airport Express products: no cable. Interestingly, when I asked a salesman if they carried the product: no and no offer to try and get it. Not that I would wait but it was an interesting contrast with what was to come.

Before heading home to order online, I thought I’d stop by our mall to see if the new Apple store had opened yet. Success! They were open and packed! I walked in and in just a moment found the cable near the Airport Express units. As I walked toward the checkout, an employee stopped me and said, “Are you ready to check out?”

“Yes.”

“Well, I can do it right here.”

He whipped out a little scanner, scanned the item, ran my check card across, got my email address, and told me they would email me a receipt and give me a print out in store as well if I wanted one. Maybe I’m too trusting, but I said email is good enough for me. By the time I got home, I had an email from the Apple store with a printable receipt for my order.

Kudos to the new Apple store. Anticipating a customer’s desire to avoid long lines at a register, they’ve reduced the steps to checkout buy equipping staff throughout the store with that ability.

2 Comments

  1. i got this same treatment this weekend, and it was great. unfortunately when i got home and installed my new airport express I wasn’t too pleased with the performance, so it’s back to using wires.

  2. Warning: The staff at the Pleasanton, CA store would not return something that I purchased (still in the plastic package) only a couple of days past the 14-day cut-off period. When I asked store manager Michael Robertson for a little flexibility, his response was, “we’re not obligated…blah, blah, blah.

    Where is the customer service for a loyal Apple fan?

    DO NOT SHOP AT THE PLEASANTON, CA STORE.

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