Springwise tells about a Dutch bank that is helping children try their hand at business.
Children who open an Easy Blue account receive a briefcase containing materials for printing their own t-shirts (aka bizznizz attire), stickers, letterhead, flyers, and business cards. To get started, the young business person logs on to bizznizz.postbank.nl and decides what type of business he or she would like to run. Postbank suggests washing cars, walking dogs, household chores and mowing lawns, as well as an intriguing ‘entertainment’ category…..Once a client has been secured and the first job completed, the kidpreneur can log back on to the website to print an invoice, and have the client transfer the carwashing fee to their bank account.
This programs companies real world activity (opening bank account, starting business) with online activity (creating online presence, billing, transferring funds). I this combination of real world and online activity represents the a key element in the future of the web (activities or clubs that bring together both physical interaction and physical activity with online interaction and activity).
I'd love to hear your thoughts.