According to a recent report from The Economist, more C-level exectuvies are realizing the vital importance of social media in their business structure.

From Facebook to Twitter to iPhone applications, new media has captured the attention of C-level executives. Many companies now realize that effective customer engagement will require focusing on customers’ use of converging media as well as an ability to adapt and change to the emerging marketplace.

If you’re interested, I just posted a report summary over at the Integracon blog.