I wrote about the idea of integrity and integration earlier in the month. The divisions between our personal and public lives do not appeal to me. I want to live as a whole person whether in the workplace, the ministry, the home or even online. When working at Philips, I had the opportunity to use my interest in creativity and play to lead workshops among co-workers. This excited me because within the workforce, I found a way to integrate personal interests with work in a way the I believe benefited the company.

Another key interest in my life has been community/relationship building. That’s why I track social networks and trends in culture. I am interested in how these trends online and offline will impact the formation of relationships. I’ve had the privilege of bringing this interest in community building into several companies, but the focus has primarily been within a company not between the company and their outside stakeholders (customers, vendors, et al).

So I’ve tried to find connecting points between this interest and the company I’ve been working with most recently: Jewelry Television. We’re making some baby steps toward community/social networking. They recently gave approval for me to start a Jewelry Television blog. It’s very low radar right now. We’ve not promoted or mentioned it much at all.

This is still an ongoing experiment. While I want the blog to direct people to our site (so I post ads and videos from the site), I also want to blog to reveal the human side of the company and open the door for conversation with customers. Eventually, it is a step toward building a more socialnet based dialogue between JTV and customers as well as other folks online.

Take a look at it, if you have chance and give me any feedback. I’d appreciate it.