Last year I gave a presentation to group of businessmen on tagging and why it had the power to change the way we think about information, categories and even people. I suggested that we could have a tagging profile for members of congress the might paint a clearer picture than simple left/right divisions. In fact, I thought and still think that tagging could be an interesting tool for 360 profiles on how people (friends and co-workers) perceive us.

Looks like has got the ball rolling with their brand tagging tool. Brand tags is great for brand researchers and fun for the rest of us schmucks to brand the companies we don’t like with words like