Yipes! As the power shifts to the people, brand owners are not the only ones generating mass messages about their brand. With the all the various social aggregators like YouTube, MySpace, blogs, and more, antibranding viral messages can travel faster than official brand messages through the culture.

New York Times (Agenda Inc. LiveFeed) presents an interesting story on the rise of semiotic disobedience.  This is the act of  subverting or reinventing a brand logo to give new meaning to the signifier.  NYT introduces a cool game that makes light of the poor service at Kinkos. Disaffected is a downloadable “anti-advergame” that allows players to experience the incompetence of Kinkos staff firsthand.