NYT announced today that Netflix is offering a $1 million dollar prize for the person who can improve their recommendation system by at least 10 percent. To help potential winners, they’re making available “to the public 100 million of its customers’ movie ratings, a database the company says is the largest of its kind ever released.”

I think this is pretty cool. It is more of the consumer generated content trend where companies look outside their walls to the public for help in creating solutions.