Simon Simeonov sees some interesting implications of Web 2.0 for E-Commerce. Here are three trends he observes:
1. First, expect a significant move to more interactive user experiences delivered through rich internet applications (RIAs). “The main goal will be reducing shopping cart & checkout abandonment…”
Doug thoughts: From a useability standpoint, I think most carts flunk. But newer AJAX models may solve the problems of way too many steps. As long as we can think human-centered and not just cool. Of course, the cart is fundamental for E-Commerce but there are so many other possibilities for RIAs.
2. The second trend is accelerating disaggregation, brought about by the dual forces of focusing on core competencies and leveraging network effects. … “The most successful services will reduce the barriers to purchase across sites.”
Doug thoughts: The interconnecting between sites and services is changing the landscape in ways that most companies cannot fully grasp yet. But it will most certainly change the way we understand brand and marketing.
3. The third trend is social commerce, which comes in two flavors: content-driven and interaction-driven, or passive vs. active. Combined with disaggregation, it means that social commerce will happen everywhere, not just on the e-commerce sites.
Doug thoughts: I think Netflix friends is one amazing example of on site social commerce.
