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Pilgrim Notes
Reflections along the way.
Tag: Web 2.0 (page 3 of 4)
Just when you thought it was safe to pick up an O’Reilly book…Web 3.0.
Simon Simeonov sees some interesting implications of Web 2.0 for E-Commerce. Here are three trends he observes:
1. First, expect a significant move to more interactive user experiences delivered through rich internet applications (RIAs). “The main goal will be reducing shopping cart & checkout abandonment…”
Doug thoughts: From a useability standpoint, I think most carts flunk. But newer AJAX models may solve the problems of way too many steps. As long as we can think human-centered and not just cool. Of course, the cart is fundamental for E-Commerce but there are so many other possibilities for RIAs.
2. The second trend is accelerating disaggregation, brought about by the dual forces of focusing on core competencies and leveraging network effects. … “The most successful services will reduce the barriers to purchase across sites.”
Doug thoughts: The interconnecting between sites and services is changing the landscape in ways that most companies cannot fully grasp yet. But it will most certainly change the way we understand brand and marketing.
3. The third trend is social commerce, which comes in two flavors: content-driven and interaction-driven, or passive vs. active. Combined with disaggregation, it means that social commerce will happen everywhere, not just on the e-commerce sites.
Doug thoughts: I think Netflix friends is one amazing example of on site social commerce.
Apparently YouTube is getting ready to be sued into oblivion. At least that’s what Mark Cuban believes. According to Reuters,
“There is a reason they haven’t yet gone public, they haven’t sold. It’s because they are going to be toasted,” said Cuban, who has sold start-ups to Yahoo Inc. and CompuServe.
Dang! I was just starting to like YouTube. One minute they’re the fastest growing video sharing site in the world and the next minute they’re a burned up piece of bread from yesterday’s breakfast.
I actually think there’s potential to find a way to keep the irreverent and diverse user-generated content while still making peace with copyright holders and even welcome more commercial entities.
Well here’s hopin’ Cuban is just showboatin’ and the zany world of YouTube keeps growing and shocking.
Micahel Calore, Wired News Online, recently asked readers for the best and worst of Web 2.0. Yesterday, he posted responses. Worst? MySpace. Sure it’s the most popular, but it’s also the ugliest and doesn’t want to play with other Web 2.0 apps. Here’s the rest of his list:
Best Top 5
Flickr (I likee.)
Odeo (I need to play around podcasting at some point.)
Writely (I personally like ThinkFree better)
del.icio.us (it is just me or is that hard to type?)
NetVibes (This is one of my faves!)
Worst
MySpace
Squidoo
Browzar
Fo.rtuito.us
Friendster
iVillage, once the very example of websites dedicated to women, is now a perfect example of Web 1.0 thinking. Originally built around message boards, the site limits the amount of user input and customization. While the technology can easily be modified, can the administrative thinking behind the site change? can it go from a site with highly managed content to a free-wheeling customer content driven site?
NBC bought iVillage in March, Bob Wright, NBC President, recently announced that they plan to make iVillage the foundational pattern for NBCs digital efforts. Bambi Francisco of MarketWatch offers a wonderful comparison and analysis of MySpace vs iVillage and the challenges ahead for NBC.
MySpace is as close to a democratic virtual world as you can get on the Web, as its own liberating culture and subcultures allow for new talent to rise from the virtual pool of wannabes. To wit: MySpace recently struck a deal with SNOCAP so that the 3 million bands on MySpace can sell their music to their fans directly.
Ten-year-old iVillage, on the other hand, is a first-generation Internet community site, built on an earlier top-down model of what community meant to those of us who were around back in the old days of the Web — message boards. IVillage has 1,000 message boards. But they are so limiting that the only way to demonstrate self-expression, besides writing in all caps and using expletives, is to upload a photo. Additionally, iVillage is a place where news is delivered to you; where editors rule the roost; where the audience learns and takes more than they give, and where the bulk of the content is polished and scrubbed. It’s almost too perfectly maintained compared to the anarchy, mess and grunge of MySpace.
The differences remind me of my walk through the Sausalito, Calif. Art Festival a couple weeks ago. As I made my way through the very clean, organized and civil art show, I couldn’t help but think of my friends who were — at that same time — attending the raucous, eclectic and countercultural art festival called Burning Man. The two environments couldn’t be more different. One liberates our individuality, like MySpace. The other quietly asks us to conform, like iVillage.
The list of social shopping sites is growing. New York Times ran a piece on the growth of this new phenomenon. In a way, its an expansion of the Amazon reviews. Anytime I buy I book, I almost always check out the Amazon reviews/debates. It is fascinating to see how these review pages often become an ongoing conversation or argument among Amazon reviewers. Take this to the next level, social shopping allows people to share their passion for a variety of products and to build a community of friends at the same time.
Check out some of these social shopping sites:
Wists
epiTUNES recently launched a pretty cool Web 2.0 music site. You can listen to artists, tag songs, track tour info, promote your own shows, interact with other band lovers and more.
(via PR WEB)
For the last couple issues, Springwise has been talking about a trend to businesses building space in virtual worlds. SecondLife (a virtual community for 18-year-and above) has become a virtual home for Scion, Aloft Hotels, American Apparel, and
This is an interesting trend and business. Not sure how big it will be but it does open new questions about space, commerce and reality.
Web 2.0 auctions with a twist (online personalities, social networking, and continuously dropping prices). Check it out: http://www.zeedive.com/
via Springwise.
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